Andy Keimach joins Snorble Advisory Board to lead global growth in educational technology

Snorble, a company focused on educational technology for children, has announced the addition of Andy Keimach to its Advisory Board. 

Keimach, who has over 40 years of experience in consumer products, will bring his expertise in the toy and children’s product sectors to Snorble as the company moves toward international growth.

Andy Keimach’s experience

Keimach most recently served as President of VTech Electronics North America, the largest subsidiary of VTech Electronics, from 2018 to 2023. In this role, he led the Electronic Learning Products division, overseeing both the VTech and LeapFrog brands. Under his leadership, the company achieved record-breaking results through strategic growth and improvements in customer development and supply chain management.

Before his tenure at VTech, Keimach was President of Munchkin, Inc., a major brand in the baby and children’s products industry. During this time, he expanded Munchkin’s global reach and helped strengthen its international sales team, contributing to the brand’s success in infant products manufacturing. 

Throughout his career, Keimach’s teams have received multiple Supplier and Vendor-of-the-Year awards from retailers including Target, Walmart, and Toys "R" Us.

In January 2024, Keimach transitioned from an advisory role to serve as Interim President and CEO of The Toy Association, where he also previously served on the Board of Directors, holding the position of secretary-treasurer. He has twice chaired the Juvenile Products Manufacturers Association, demonstrating his long-standing commitment to advancing the industry.

Keimach’s role at Snorble

Keimach will advise Snorble as it prepares for global expansion and commercialisation of its educational technology products. 

Reflecting on his new role, Keimach said:

"Snorble is without question a game changer for families and the industry. Snorble raises the innovation bar and is extraordinary! This product will set a new standard for bringing safe, cutting edge and fun technology to the toy and juvenile products categories. 

“I am profoundly excited to join Snorble at this pivotal moment, and I look forward to leveraging my experience to help Snorble navigate the complexities of the global market and make a significant, positive impact on families worldwide."

Snorble’s global expansion strategy

Snorble is focused on expanding its presence in the international market. The company’s flagship product, a smart companion designed to promote cognitive, emotional, and physical development in children, is central to its strategy. The product is AI-driven and adapts to children’s needs, providing interactive educational experiences.

Mike Rizkalla, CEO and Co-Founder of Snorble, welcomed Keimach to the Advisory Board, stating:

 "Having Andy Keimach join our Advisory Board is a huge endorsement for Snorble. Andy’s extensive background in the toy and consumer products industry, combined with his strategic leadership at The Toy Association, provides us with invaluable insights, access and direction as we move towards global expansion. He is a legend in the industry, and I look forward to working closely with him."