Asda launches ‘Asda Heroes’ programme to educate primary school students on food waste

British supermarket, Asda, has launched its Asda Heroes programme to educate primary school students on the importance of food waste and responsible consumption. 

The initiative, which recently began with Year 4 and Year 5 students in Leeds, encourages young people to take action on food waste by developing community projects aligned with global sustainability goals.

The Asda Heroes programme empowers students to tackle pressing global challenges like hunger and food waste. By teaching responsible consumption practices and encouraging students to develop projects in their local communities, Asda aims to inspire the next generation to make a meaningful difference.

Sarah Steel, Future Talent Specialist - School Engagement at Asda, commented on the programme’s launch in a Linkedin post: 

"We launched our primary school programme, Asda Heroes, with Years 4 and 5 in Leeds. The programme's aim is to educate young people about food waste so they can create meaningful impact in their local communities by developing projects that tackle hunger and responsible consumption.”

The day’s activities included not only educational lessons but also a fitness workout led by Joe Wicks, adding an interactive and engaging element for students. 

Reflecting on the success of the event, Steel continued:

“After today's learning and activities, I am so excited to see the young people's projects and for them to present their work at the end of the year.”

Joe Wicks fronts CashPot for Schools initiative

Alongside the Asda Heroes programme, Asda has launched CashPot for Schools, fronted by fitness personality Joe Wicks. 

The nationwide initiative pledges millions in funding to primary schools across the UK, offering financial support for educational projects, school resources, and facilities. Schools can apply for grants to improve student learning experiences, address funding gaps, and invest in crucial resources.

The CashPot for Schools initiative responds to the growing financial pressures that schools face, particularly as many schools increasingly rely on parental contributions to cover basic educational needs. Through this initiative, Asda is providing essential funding to schools, ensuring that students continue to receive a high-quality education with the resources they need to thrive.

Joe Wicks, who is the public face of the CashPot for Schools initiative, brings his dedication to children’s health and wellbeing to the forefront of this campaign. The project supports a wide range of school projects, from purchasing new classroom materials to improving infrastructure and enhancing learning environments.