JPMorganChase launches MSFCP.org to bring financial coaching to U.S. colleges

JPMorganChase has launched MSFCP.org, a new organization focused on delivering financial coaching and education to college students through integrated post-secondary courses.

The initiative is backed by $1.9 million in philanthropic funding and builds on the Money Smart Financial Coaching Program (MSFCP), originally developed at SUNY Westchester Community College.

The program combines one-on-one coaching with financial education and aims to improve both academic outcomes and financial behaviors among students. It will operate under fiscal sponsorship from FJC and expand MSFCP’s reach to colleges and universities nationwide.

Delivery model targets community and four-year institutions

MSFCP.org is currently working with ten institutions, including several within the City University of New York system, and plans to add four more by 2027. The course is delivered in collaboration with professors and local Chase Community Managers, who serve as guest lecturers and help reinforce practical financial education.

Darlene G. Miller, executive director of MSFCP.org, said:

“MSFCP is a testament to the power of strategic partnerships and innovative educational models. We are helping students learn essential financial skills, while fostering a supportive community that encourages academic and personal growth. MSFCP empowers students to make informed financial decisions, ultimately enhancing their academic performance and increasing their likelihood of graduation.”

Reported results from pilot sites

Evaluations from participating colleges show 35% of students saved for at least three months, averaging $2,016. Twenty-seven percent reduced debt by an average of $2,263, 18% raised their credit scores by an average of 52 points, and 67% met at least one financial goal. At SUNY Westchester, persistence rates among MSFCP participants reached 91%.

The program has also been active at Rockland Community College, Mott Community College, Long Island University–Brooklyn, Winston-Salem State University, and others.

Kate Kinder, executive director of the National Council for Workforce Education, said:

“Across the nation, colleges are forging powerful public-private partnerships to support their students and address workforce and community needs. We must elevate successful models like MSFCP and other practitioner-driven innovations. By identifying and incubating these local solutions, we can scale their impact nationally. Investing in partnerships and peer learning is crucial to empower communities and propel college and career pathways that offer economic prosperity.”

JPMorganChase expands community engagement role

The bank has supported MSFCP since 2014 and increased its funding in 2021 to support expansion. Community Managers—part of JPMorganChase’s national network—are central to the program’s local delivery, providing additional instruction and support on financial health topics.

Diedra Porché, managing director and head of community and business development at JPMorganChase, said:

“At JPMorganChase, we know that when we equip students with the tools and knowledge they need to take control of their financial futures, we are setting them up for success in school and beyond, and we are proud to support the launch of this expanded initiative.”