Educake appoints Nicola Allen as MD to drive uptake of online assessment technology in schools

Educake, an online assessment platform, has announced the appointment of Nicola Allen as its new Managing Director. She was previously head of sales and marketing for five years, during which time the EdTech firm grew to support 1,300 secondary schools. It was taken over by Twinkl in 2023 to aid its international expansion outside the UK.

Educake is a resource for educators, offering over 100,000 auto-marked, curriculum-linked questions including for key subjects like maths, English, and science.

The platform is designed to save teachers crucial time, reduce workload, and provide actionable insights into student performance. It is used for low-stakes quizzing and information gathering by over half a million students every month to provide assessment data.

A new analysis tool launched this year is designed deepen the insights into class performances and to pinpoint where students may need extra support, especially ahead of exams. Educake also recently announced its integration with school software system, Wonde. This will enable seamless compatibility with schools’ wider IT infrastructures, further enhancing accessibility and data access for teachers.

Speaking about her new role, Nicola Allen said: “I am thrilled to lead Educake at such a pivotal time in its journey. With more and more teachers considering walking away from the profession due to high workload levels, our platform is designed to help teachers save admin time when setting and marking homework, allowing them to focus on teaching and supporting pupils – armed with the data-driven insights provided by Educake’s analysis tool.”

“I am passionate about ensuring that Educake continues to empower educators and make a real difference in classrooms around the world,” continued Allen.  

According to Jonathan Seaton, co-founder and CEO of the Twinkl Group, he is “excited” about the appointment. “Nicola’s deep understanding of the education sector and commitment to solving educator challenges will ensure Educake continues to grow and thrive. Under her leadership, Educake will be able to support even more teachers globally.”