Reliability Won supercharges industrial training and workforce development with Noria acquisition
Reliability Won, an industrial services platform backed by Battery Ventures, has acquired Noria Corporation, a company specializing in lubrication and oil analysis training, certification, and services.
The move brings Noria into a growing portfolio focused on workforce development, industrial training, and asset reliability.
Expanding industrial training and certification
Noria joins Mobius Institute, a provider of vibration-analysis training and certification, as part of Reliability Won’s strategy to expand its industrial reliability education programs. Both companies will continue to operate independently while combining expertise in precision maintenance, condition monitoring, and reliability engineering to offer a broader range of training solutions.
Headquartered in Tulsa, Oklahoma, with a subsidiary in León, Mexico, Noria has built a strong reputation in oil analysis and lubrication management. Its training programs and software solutions help organizations optimize equipment reliability and extend asset life. Mobius Institute, meanwhile, provides certification programs in vibration analysis, infrared thermography, and ultrasound technologies.
Together, they will provide a comprehensive education suite for maintenance and reliability engineers across industries such as manufacturing, energy, pharmaceuticals, food and beverage, and transportation.
Jim Fitch, Founder of Noria, emphasized the benefits of the acquisition:
"Noria’s mission has always been to help organizations optimize machine reliability and safety through better lubrication practices. Joining Reliability Won allows us to accelerate this impact. Together, we can provide even greater value to our customers and empower reliability professionals with the knowledge and tools they need to improve their operational performance."
Strategic growth and leadership continuity
Following the acquisition, Noria will continue operating under its established brand, leveraging Reliability Won’s commercial resources and global reach to expand its training and certification programs.
Jim Fitch will remain involved as a technical advisor, while Bennett Fitch will continue as president, overseeing daily operations. In Latin America, Noria’s subsidiary in Mexico will be led by Oscar Trujillo, with strategic support from founder Gerardo Trujillo.
Marcus Pillion, CEO of Reliability Won, highlighted the complementary expertise of Noria and Mobius Institute:
"We are thrilled to welcome Noria to the Reliability Won family. Noria’s expertise enhances our ability to provide a full range of services to our shared customer base. Noria’s focus on lubrication and oil analysis is highly complementary to Mobius Institute’s specialization in vibration analysis. With the acquisition, we are uniting two high-profile brands and are excited by the continued growth opportunities available for both businesses."
Building a global asset-reliability platform
The acquisition of Noria aligns with Reliability Won’s long-term strategy to develop a global industrial training and reliability services platform. Alongside Mobius Institute, the company has also acquired Vibration Institute of Australia, further expanding its reach in Asia-Pacific.
Zack Smotherman, General Partner at Battery Ventures, outlined the company’s vision for expansion:
"Combining the strengths of Mobius and Noria is a natural step in our vision to create a global leader in asset-reliability and condition monitoring. We continue to be excited about additional acquisition opportunities that we believe will be additive to Reliability Won’s current suite of offerings."
The acquisition positions Reliability Won as a leading force in industrial training and certification, integrating education, workforce development, and service expertise to help companies improve equipment reliability and operational efficiency.
