Pearson appoints Naseem Tuffaha as Chief Business Officer to drive growth strategy
Pearson has announced the appointment of Naseem Tuffaha as Chief Business Officer. Reporting to CEO Omar Abbosh, Tuffaha will oversee business strategy alignment, software scaling, and customer engagement to support Pearson’s long-term objectives.
Pearson focuses on developing learning and workforce skilling solutions, particularly in the context of AI-driven education. Tuffaha has more than 30 years of experience in market expansion, strategic planning, and business leadership.
Omar Abbosh, CEO of Pearson, said:
“Naseem joins Pearson at an exciting time as we develop the tools to help learners, educators and employers embrace lifelong learning and reskilling in the age of AI. With his deep experience helping companies drive growth, Naseem will play a key role as we focus on strengthening our core operations, improving how we work every day, and positioning us for future opportunities.”
Before joining Pearson, Tuffaha served as Chief Growth Officer at The Trade Desk, where he led operational scaling and global expansion initiatives. He also spent 24 years in senior go-to-market roles at Microsoft, managing business development and growth strategies. Additionally, he was CEO and Chief Revenue Officer of Fidesic Corporation, a company specializing in automating financial processes for midsize organizations.
Tuffaha discussed his perspective on the role and the impact of education, stating:
“Growing up in a public housing project, I leveraged the power of education to transform my life. I know first-hand its power to catalyze change, and I look forward to contributing my expertise to make learning more effective and accessible for people around the globe. I am eager to help Pearson in its pursuit of excellence and its mission to provide lifelong learning opportunities for everyone.”
His appointment aligns with Pearson’s strategy to develop AI-driven education tools and strengthen its market position in workforce learning and skills development.
