Matter Communications launches comprehensive media training for Executives across industries
Matter Communications, a brand elevation agency that integrates PR, marketing, and creative services, has launched its expanded media training programme, designed to help executives navigate the evolving media landscape.
This new initiative builds on Matter’s experience in equipping executive spokespeople with the necessary skills to effectively communicate their messages in various media formats and industries.
Anne Lines, General Manager of PR at Matter, noted the significant changes in the media landscape in recent years, stating: “The media landscape has undergone significant transformation in recent years. Our new media training offering is specifically designed for business leaders, spokespeople and industry experts, providing hands-on training with experienced media professionals.
“It offers practical, real-world experience to help participants not only prepare but excel in any media interaction, whether it's a live interview, podcast, or crisis situation. In an era where media engagements can greatly impact a company’s reputation, our media training offering equips clients with the skills and confidence needed to succeed.”
The programme offers a range of training options, including virtual and in-person sessions. It covers several key areas:
Customised Training Sessions: Tailored to meet the unique needs of each participant.
Real-world Practice: Simulated interviews with former journalists to provide an authentic experience.
Crisis Communication: Training to handle difficult questions and high-pressure situations.
Message Development: Guidance on crafting clear and compelling messages.
On-Camera Training: Techniques for presenting professionally on camera.
Feedback and Improvement: Detailed feedback to refine media interaction skills.
Matter’s media training is led by a team of media professionals with extensive experience in journalism, public relations, and corporate communications. The programme is designed to provide comprehensive training addressing all media engagement aspects.
Chris Shanelaris, Public Relations Manager for the Americas at Axis Communications, commented on the training: "Axis thought leaders have gained invaluable knowledge, experience, and counsel from the media training tools and resources provided by Matter.
“The customised, in-person media trainings and on-camera mock interviews that Matter has facilitated throughout our relationship have given Axis spokespeople the confidence and skills needed to proficiently engage with the media and articulate their expertise in a strategic, compelling manner on behalf of the company.”
