Autonomous Delivery Vehicles Drive Mental Health Ad Campaign at University Campuses by Nickelytics & Starship Technologies
Nickelytics, an adtech startup, and Starship Technologies, a provider of autonomous delivery services, have partnered to introduce an advertising campaign across the University of Utah and UCLA campuses. This initiative aims to utilise Starship's operations across 50 campuses for direct advertising engagement with students.
With operations in 80 locations worldwide and over 6 million deliveries, Starship Technologies begins this collaboration to target the student demographic effectively.
The partnership commences with a six-week pilot campaign deploying autonomous delivery vehicles to promote the "Love, Your Mind" mental health campaign developed by the Huntsman Mental Health Institute and the Ad Council.
The initiative seeks to address the mental health concerns prevalent among over 60% of college students, directing them to LoveYourMindToday.org for resources.
Judah Longgrear, co-founder and CEO of Nickelytics, commented, "Our partnership with Starship Technologies marks a thrilling advance into the future of advertising," said Longgrear.
"This collaboration, especially with campaigns like 'Love, Your Mind', breaks the mold of traditional marketing. We're not just delivering ads – we're fostering meaningful connections and enhancing the student experience, particularly with such significant messages."
“We are excited to partner with Nickelytics on this important endeavour,” says Chris Neider, VP of Business Development at Starship Technologies.
"This collaboration is about creating meaningful interactions in the daily lives of students. The 'Love, Your Mind' campaign aligns perfectly with our mission to leverage cutting-edge technology for socially impactful initiatives.”
“By integrating our autonomous delivery services with Nickelytics' innovative advertising approach, we are setting a new standard for how technology can support mental health awareness and education in university communities.”
“We believe this partnership will open up new possibilities for how brands can connect with their audiences in deeply resonant and responsible ways.”
“As part of the University of Utah, we are proud to share the resources of our ‘Love, Your Mind’ campaign with our university community,” says Dr. William A. Smith, Professor, University of Utah College of Education and Huntsman Mental Health Institute.
“Whether we are students, faculty, or staff, our minds deserve our love and care, and this partnership will allow us to open up more conversations about mental health on campus and beyond.”
“This partnership is the perfect example of how the Ad Council taps the power of advertising, media and technology to take on the most critical issues facing our country,” comments Laurie Keith, VP, Emerging Media & Technology at the Ad Council.
“Through the innovative use of robotics, we’re supporting students’ mental health by reaching them where they are and sharing our message in a memorable and unmissable way.”
