China adult learning market growth forecast 2023-2029: analysis and trends

ResearchAndMarkets has published a new report, "China Adult Learning Market: Analysis By Type, By Format, By Size and Trends with Impact of COVID-19 and Forecast up to 2029."

The report provides an in-depth analysis of the adult learning market in China, covering its current status and projections for growth through 2029.

The market, valued at $97.92 billion in 2023, is expected to double to $195.67 billion by the end of the forecast period in 2029, with a Compound Annual Growth Rate (CAGR) of 12.23%. The report identifies a fragmented market landscape featuring major educational technology companies and smaller, specialised platforms that cater to a variety of learning needs.

These platforms deliver a spectrum of educational programs, including vocational training, professional development courses, and higher education, tailored to adults. The sector meets the demands of a workforce seeking skill upgrades, career changes, or knowledge enhancement in response to industry shifts.

The report highlights QuantaSing's significant presence in the market, with 94.3 million registered users as of June 2023. QuantaSing offers a range of online courses across multiple brands, targeting different educational needs and contributing to the market's growth.

Key drivers of market expansion include the demand for skill improvement, employer focus on continuous learning, and the impact of digital technology on education. The rise of online learning platforms, government initiatives to improve digital literacy, and an increased emphasis on lifelong learning are also noted as contributing factors.

The market is segmented into individual learning and enterprise training, with individual learning being the largest segment. This reflects the growing interest in lifelong learning and the demand for personalised educational experiences. Online learning is identified as the fastest-growing segment, attributed to its flexibility, cost-effectiveness, and the wide range of available courses.

Challenges such as competition, cybersecurity, and regulatory compliance are acknowledged, alongside trends like gamification, personalised learning, and the integration of new technologies in education.

The report concludes with an overview of market dynamics, including growth drivers such as urbanisation, rising incomes, and technological advancements.