Survey reveals diverse opinions on AI use in MBA admissions process
A recent survey conducted by Manhattan Prep and Kaplan uncovered mixed feelings among aspiring MBA students regarding using generative AI (GenAI) in the admissions process. The survey included over 300 respondents who are considering MBA programmes.
The survey's findings reveal a range of opinions among the respondents. While 56% expressed support for the use of AI tools in writing admissions essays, they did so with the caveat of specific guidelines and restrictions.
In contrast, a significant 20% voiced their opposition to the use of AI in this context under any circumstances. Another 18% were in favour of unrestricted use, and the remaining 7% were unsure.
The survey also explored the perceived fairness of using AI in the admissions process. Half of the respondents believe that allowing AI-assisted essay writing gives certain applicants an unfair advantage, particularly those with weaker writing skills. Meanwhile, 32% disagreed with this viewpoint, and 18% remained uncertain.
Looking beyond the admissions process, the survey found a more positive outlook among respondents towards the use of AI. A significant 67% agreed that business schools should allow the use of GenAI by enrolled students within academic activities, provided there are clear guidelines and restrictions.
This suggests a recognition of the potential benefits of AI in enhancing academic performance. Only 8% believed it should not be allowed at all, with 20% favouring no restrictions on its use once students are enrolled.
The survey also looked at current AI usage among respondents, revealing varied levels of engagement with the technology. 8% of those surveyed use AI "always," 25% "frequently," 38% "occasionally," 19% "rarely," and 10% "never."
Stacey Koprince, director of content and curriculum at Manhattan Prep, commented on the results, stating:
“Aspiring MBA students are going to have to take the GMAT exam without the use of GenAI. And they also built up their GPAs without using it either, considering how new the technology is, so it’s not surprising that many think it's necessary for business schools to put guardrails around its use in the admissions process.
“At the same time, our results show that many are eager to use GenAI to their advantage if allowed.”
The survey highlights a growing concern among potential MBA students about the boundaries of using emerging technologies like AI in educational settings.
Koprince went on to say:
“While results from Manhattan Prep and Kaplan’s most recent business school admissions officers survey show that most MBA programs have no policy at all when it comes to allowing applicants to use GenAI in admissions essays, we don’t believe that’s a tenable long-term position, as they will increasingly get questions from prospective students who want to know the boundaries of acceptable use.
Our prediction: Many business schools will be developing GenAI policies in the coming year."
