OpenAI for Business hires Colin Fleming as Chief Marketing Officer

29 May

Former ServiceNow CMO and Salesforce marketing executive joins OpenAI as businesses move faster on enterprise AI adoption.

Colin Fleming speaking on stage before joining OpenAI for Business as Chief Marketing Officer — ***Colin Fleming has joined OpenAI for Business as Chief Marketing Officer, Business, after senior marketing roles at ServiceNow and Salesforce. Photo credit: Colin Fleming***

OpenAI for Business has hired Colin Fleming as Chief Marketing Officer, Business, bringing in the former ServiceNow CMO and Salesforce marketing executive as OpenAI expands its work with companies adopting AI across operations, customer service, product development, and workplace tools.

OpenAI for Business announced the appointment on LinkedIn, saying Fleming will help the company work with businesses as they make AI more central to how they operate, grow, and serve customers.

Fleming joins from ServiceNow, where he was EVP, Chief Marketing Officer. He previously spent 13 years at Salesforce, including roles as Executive Vice President, Global Marketing and Chief Brand Officer.

The appointment gives OpenAI for Business a senior enterprise marketing figure with experience across product positioning, brand strategy, global campaigns, demand generation, and large-scale technology events.

Fleming announced the move after posting that he was leaving ServiceNow, calling it "the most meaningful chapter of my career."

OpenAI adds enterprise marketing experience

OpenAI for Business said in its LinkedIn post: "Businesses are moving quickly to make AI central to how they operate, grow, and serve their customers."

It added: "Colin Fleming is joining us as Chief Marketing Officer, Business, to help us meet that moment. From the racetrack to some of the world’s leading enterprise companies, Colin has never taken the conventional route - and we’re looking forward to the energy and ideas he'll bring as we help businesses navigate what comes next."

Fleming’s work at ServiceNow focused on marketing an enterprise platform during the company’s transition into the AI era. His role included brand, go-to-market strategy, platform narrative, agentic AI, and autonomous workflows.

At Salesforce, Fleming worked across global marketing, brand, events, product, content, customer marketing, and industry marketing. His profile says he helped shape Salesforce’s positioning as it moved beyond customer relationship management into a broader cloud and platform story.

Fleming links AI adoption to faster business execution

Fleming framed the OpenAI role around the speed at which businesses can move from ideas to working products, analysis, code, research, and new workflows.

He wrote on LinkedIn: "What I can’t stop thinking about is how quickly ideas can now become real. A prompt becomes a prototype. A question becomes an analysis. A rough idea becomes code, research, or a new way of working. You can just build things."

He added: "For businesses, that is a massive shift. Ideas do not have to sit around waiting for permission, budget, headcount, or a six-month roadmap. Teams can move faster. Companies can learn faster. Customers can experience value faster."

Fleming also wrote: "The gap between “what if?” and “it works” is getting smaller by the day. That is the work I’m excited to help do."

ServiceNow and Salesforce background

Fleming joined ServiceNow in May 2024. He described his departure from ServiceNow as a "gut-wrenching decision" and thanked the company’s marketing and communications team, as well as Bill McDermott and Nick Tzitzon.

Before ServiceNow, Fleming worked at Salesforce from 2011 to 2024. He held senior marketing roles across brand, events, product, content, customer marketing, industry marketing, and global marketing.

Earlier in his career, Fleming was a professional racing driver with Red Bull. Hee competed across North America and Europe, including Formula 1 reserve driver responsibilities with Red Bull Racing.

OpenAI for Business has not provided further details on Fleming’s start date, reporting line, or the structure of the business marketing team. Fleming said his next chapter at OpenAI "is going to move fast."