Housemates moves to next phase of B2B strategy as it hits 200 partners milestone

Student accommodation platform Housemates reports that it now has 200 partners and affiliates.

CEO Lydia Jones says the milestone, following last year’s launch of booking engine Housemates Connect, moves the company into the next phase of its Business-to-Business (B2B) strategy.

“Millions of students from over 20 countries use Housemates’ platform,” she says. “And the widespread adoption of Housemates Connect by our partners and affiliates is a testament to the value we bring to the student accommodation ecosystem. We are honoured to be chosen as the preferred platform, and this collaboration marks a pivotal moment in our journey.”

She adds: “As part of a strategic realignment centred on fortifying partner and affiliate support from the UK, we will be closing our office in India.”

“We believe that by consolidating our operations and investing in partner and affiliate support in the UK, we can elevate the industry standard and deliver exceptional value.

“This decision underscores the company's commitment to optimising resources and ensuring that our partners receive the highest level of support and service.”

By leveraging Housemates Connect, partners aim to enhance the accessibility and efficiency of their accommodation offerings, with the aim of providing a seamless experience for students across the board.

Jones says: “Our goal is to create a unified platform that seamlessly connects accommodation suppliers with students, making the process efficient and beneficial for all parties involved.

“This strategic move involves connecting every accommodation supplier with every student acquisition channel, creating an unparalleled ecosystem that streamlines the student accommodation marketplace.

“And we are very enthused about the next steps we are taking on our journey.”