Greenlight Partners with Tropical Smoothie Cafe for Free Financial Literacy Initiative

Greenlight Financial Technology, Inc. has partnered with Tropical Smoothie Cafe to introduce its financial literacy initiative, Greenlight Level Up, to families at no cost. The initiative allows users to access select Level Up challenges via the Greenlight app without needing a subscription, offering rewards for a limited time.

The initiative is available to families through the Greenlight app to make financial education more accessible and rewarding for young users. 

The collaboration responds to survey data indicating that 93% of teens and 97% of parents believe financial knowledge is crucial for achieving life goals. 

Greenlight Level Up is designed to address this gap, offering an in-app game that teaches financial literacy beyond the National Standards for K-12 Personal Financial Education. The game includes videos, quizzes, and minigames to engage users and improve their financial knowledge and habits. 

Over the past year, users have completed over 2 million Level Up challenges, with an average score of 88.4% across subjects such as spending, saving, earning, investing, and managing credit and risk. 

Jennifer Seitz, Director of Education at Greenlight, emphasised the initiative's goal, saying: 

“At Greenlight, we’re always looking for new ways to empower young people to learn about money. Level Up has been a tremendous success in helping kids and teens develop healthy financial skills in a fun, engaging way. Thanks to Tropical Smoothie Cafe, we look forward to bringing best-in-class financial education to even more families across the country.”

The partnership with Tropical Smoothie Cafe aims to expand the reach of the financial education provided by Greenlight Level Up.

Deborah von Kutzleben, CMO of Tropical Smoothie Café, LLC says about the programme: 

“Our collaboration with Greenlight aligns with our mission to Inspire Better® and help all kids shine bright. As the first brand providing rewards that are integrated into the Greenlight Level Up game, we look forward to the opportunity to reward hard working kids with a free 12 oz. kids smoothie. 

“Tropical Smoothie Cafe hopes to enhance Greenlight’s mission to improve financial education among kids by offering an incentive to learn about money.”