TeamSnap expands youth basketball coaching resources with Jr. NBA/WNBA partnership

TeamSnap has announced a partnership with the Jr. NBA/Jr. WNBA, the official youth basketball participation programme of the NBA and WNBA, brings a wide range of coaching and training resources to the millions of basketball players and coaches already on the TeamSnap platform. 

This expands the existing relationship between the Jr. NBA/Jr. WNBA and MOJO Sports, which TeamSnap acquired in 2023. It also builds on TeamSnap's recently launched content with other professional leagues—from MLS to MLB and PLL—to empower youth sports coaches across the country.

TeamSnap's partnership with the Jr. NBA/Jr. WNBA aims to address both the shortage of youth sports coaches in the U.S. and one of the key reasons for it: the lack of high-quality, accessible resources for those who play this important role.

 According to the National Council for Accreditation of Coaching Education, more than half of the 7.5 million youth and school coaches in the U.S. are volunteers—though most cite the lack of accessible and affordable training as a reason for not signing up or continuing. But when coaches do receive adequate training and support, the benefits cascade to their teams: training for coaches boosts retention and confidence among young athletes.

"TeamSnap is committed to supporting coaches, players, and families across the country. Our partnership with the Jr. NBA/Jr. WNBA will enable us to deliver high-quality content everywhere that young basketball players take to the court—equipping coaches with essential tools and helping players reach their full potential," said Peter Frintzilas, CEO of TeamSnap. 

"As TeamSnap's platform continues to grow, we'll provide more expert-backed resources that prepare coaches and players to succeed both on and off the court," he added. 

Through the TeamSnap app, users now have round-the-clock access to more than 120 age-appropriate youth basketball resources for girls and boys, ages 5 to 14. These short-form videos make learning easy by providing at-home trainings, games, and practice plans to advance on-court performance. Parents and coaches can also access developmentally appropriate instructions and coaching points, designed in partnership with experts from the Jr. NBA/Jr. WNBA.

"The Jr. NBA/Jr. WNBA is dedicated to improving basketball participation at the grassroots level, and one of the ways we work towards that is by increasing access to coaching resources for those who want to pour into the next generation," said Adam Harper, Vice President, NBA Youth Basketball Development. 

Harper continued, "We are proud to partner with TeamSnap to equip even more coaches with the tools they need to enhance the development of youth basketball players and promote enjoyable experiences for everyone."