Halda Launches AI SEO tool to support content strategy for university enrollment marketing

Halda has introduced AI SEO, a tool designed to assist university and college enrollment marketers optimize website content for AI-powered search platforms. 

The new feature aims to help institutions address content gaps, improve the accuracy of AI-generated summaries of their content, and ensure that prospective students receive relevant, accurate information about programs and services.

AI SEO is tailored for the evolving landscape of search engine optimization, which now involves adapting content for modern AI tools like ChatGPT and Claude. These platforms summarize institutional information directly for prospective students, raising the question of how accurately they represent each school’s offerings and mission. Halda’s tool enables marketers to understand how AI interprets their website content and make adjustments to better serve students’ needs.

AI SEO allows enrollment marketers to directly manage how their content appears in AI search summaries, providing data-driven insights and helping to address missing or outdated information without IT support. With this tool, marketing teams can strategically plan content to better match student interests and improve engagement.

Halda’s AI SEO tool is part of a broader platform designed to streamline enrollment marketing, allowing institutions to monitor digital engagement effectively and focus on content that resonates with prospective students.

“In an AI-driven world, Halda AI SEO is redefining what SEO means for higher education,” said Jon Grover, VP of Product at Halda. “With traditional approaches becoming insufficient, institutions must ensure their content is crafted intentionally for AI summarization. Without a proactive strategy that is made easier with AI SEO, schools risk losing prospective students who find answers in search engines without ever visiting the institution’s website.”